According to the data provided by professional analysts, in the first half of this year, in the hotel furniture industry consumer group, hotel furniture customization is continuing to heat up. The reason is that as the population grew in the 80s and 90s, personalized consumption became the mainstream. The previous 60s and 70s were out of the mainstream. Most of the orders he received were from young people born in the 80s and 90s. customized hotel furniture
In the traditional hotel furniture marketing, hotel furniture companies often follow the simple market research and follow the current hotel furniture trend to develop and produce hotel furniture. However, the hotel furniture produced by this model is not in accordance with the requirements, that is, the style can not meet personal preferences. Customized marketing breaks down the market into individuals, and customizes furniture according to individual requirements. Consumers are one of the designers of custom furniture in hotels. Specific requirements can be made according to personal preferences, such as color matching, personalized specifications and so on.
In the traditional hotel furniture marketing, hotel furniture enterprises in order to pursue greater profits, through large-scale production to reduce product costs, once the market encounters a slight unpredictable, this mass-produced hotel furniture will inevitably lead to slow sales or backlog, resulting in resources waste. The customized hotel furniture is produced according to consumer orders, with almost no inventory, which accelerates capital turnover.
Hotel furniture will present a diversified market development trend in the future. Most of these types of themed hotel furniture products are also purchased through a market-based purchasing model. In customers ’s view, when they are satisfied in a product customization, they also hope that products from other industries can also provide customized services. From a macro perspective, furniture customization is not only material, but also spiritual, because this customization is integrated into the consumer’s mind.
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